Rock 'Em Sock 'Em
Radarworks created an online campaign promoting the biggest sales event of the year for Getty Images’ iStock brand. We dug deep into the lesser-known images in their portfolio, animated them, and combined them with simple, direct messaging to echo the new brand direction, executing it across websites, banner ads, and emails.
The bold image and urgent call-to-action worked, driving record clicks and sales for the annual event. Beyond this, our non-traditional image choices introduced customers to an offering within the brand portfolio they weren’t aware of before, something we think will help drive even greater ongoing sales.
Copy: Scout Colmant; Design: Wa Vong & Jim Li; Production: Julie Davidson
