Radarworks managed all U.S. Imagine Cup Finals logistics, including keynote, technology showcase, and marketing communications. To generate awareness of the competition, we covered Microsoft’s Lincoln Square and Redmond campuses with 6.5K pieces of bright signage—from flagpole banners, student team booth signage, floor and window graphics to coffee cups and event posters. Radarworks also developed and executed a targeted Facebook media buy to build additional excitement.
College campuses, retail stores, and Microsoft offices in 35 countries participated via a simulcast of the exciting keynote and technology showcase, reaching 825 unique audiences. Our Facebook campaign generated an exciting 297M social media impressions.
