Radarworks’ challenge was to unify the established Space Needle brand, its tribute restaurant SkyCity, and its local products initiative. We designed the Space Needle TopHouse family of labels that bring together locally sourced wine and Seattle’s ultimate dining locale, further identifying the Space Needle and SkyCity restaurant as the center for all things Washington. The labels unify the Space Needle brand with the contemporary look and feel of SkyCity restaurant, enhancing the dining experience and further establishing the brand’s reputation.
The Space Needle TopHouse wine series has become a memorable keepsake for SkyCity diners and gift shop visitors. SkyCity serves their guests over 9,000 bottles of wine as they enjoy the best seats in the city.
Design: Jim Li; Production: Julie Davidson
