From the Starbucks site: "… Starting in August, in Petaluma, California, Starbucks is leading a city-wide collaborative reuse project to make reusable cups the default option for to-go drinks. Most reusables tests focus on customers 'opting in.' The Petaluma Reusable Cup project is also unique in its extensive collaboration between public and private entities, including industry competitors, working together for the greater good to help shape consumer habits and cultural norms. …"
Design: Studio Designer, Copy: Studio Copywriter, Production: Julie Davidson
